Case Study


Founded in 1938, the Palm Springs Art Museum has grown to be the hub of the Coachella Valley art world. The museum features world-class exhibitions, live and on-screen performances, educational workshops, and more at three landmark locations. Surface Streets revitalized the iconic identity and designed a fully custom online publishing platform. Website development partner: Cast Iron Coding
See It Live

A Modern Identity

Surface Streets partnered with the Palm Springs Art Museum to bring new life to the original logo. We introduced a modern color palette inspired by the unique combination of vibrance and subdued desert hues found in the landscape, and fresh typography that reflects the Palm Springs Art Museum’s vibrant history and character.